LOVETT GOLF UNVEILS NEW GAP WEDGE THAT FITS INTO THEIR  LINE OF TOUR  STANDARD WEDGES

Naples, FL –December 10, 2004 – After a very successful year, Lovett Golf is ready to become an even bigger player in the golf equipment wedge category with the unveiling of a new Tour Gap Wedge.  The Tour Gap Wedge solidifies Lovett’s position in the wedge category, by providing a more complete line of cast wedges with a variety of configurations to satisfy the demands of their customers, who have requested Lovett Golf, make a wedge to fit between their Tour Standard (sand wedge) and Pitching wedge. 

“Made with the same craftsmanship and precision of all the Lovett line on wedges, this new “teardrop” head shaped Tour Gap Wedge, allows the average player to hit the 90-120 yard shot from the rough or fairway with the control of the Tour Standard,” says Jim Stewart, Vice President of Lovett Golf.  “For beginners and the average player, the Tour Gap Wedge will take the fear out of those daunting bunker shots, and hitting out of the rough will now be a lot easier.”

Unlike any other wedge in the game, the Tour Gap Wedge is designed to allow a player to make cleaner contact with the ball from the rough or sand without having to modify their swing. Features such as a contoured face, leading edge curved ahead of the hosel, various sole radiuses and weight positioning all work together in the design to eliminate the potential for poor shots. With the use of the Lovett Tour Gap Wedge, a golfer’s short game can change overnight from one of frustration to increased confidence and enjoyment.

Specs of the Tour Gap Wedge:

·        Loft, 52 Degrees

·        Shafts, Steel (True Temper) and Proprietary Graphite (Filament Wound)

·        Lengths, Steel 35 ½” and Graphite 35 7/8”

·        Head, Stainless Steel 17-4

·        Grip, Eaton Tour Velvet

·        Sole, Redesign of the sole allows for rough and fairway shots.  Face angle allows for the  regression of the face forward progression to enhance the bounce and playability from the fairway and rough

Lovett’s line of wedges has been successfully sold through marketing campaigns on The Golf Channel, Cable Sports Networks and at selected off-course retailers including Golfsmith.

The Lovett Tour Gap Wedge is available online at www.lovettgolf.com or by calling 866-323-8900. The Gap Wedge comes with a steel shaft for $100 or graphite shaft for $120.